WESTERN UNION - NATIVE APP PORTAL SITE FOR GLOBAL REGIONS

The money transfer service was looking for a partner with impressive digital credentials and expertise to design and optimise new product and marketing pages across multiple regions for both Desktop and Mobile.

WESTERN UNION EXPERIENCE DESIGN PROPOSAL- HEURISTIC AUDITs AND MOMENT MAPPING

As part of a discovery workshop we provided support the wider team with personas, heuristic audits and moment mapping  

Customer personas

Humanised descriptions of particular Western Union user goals, motivations and behaviours

Screen recordings

To identify path's consumers take through various market channels to conversion.

Moment MapS

Customer moment maps, based on persona scenarios and product goals (eg bank to bank mobile, bank to cash app etc). To identify high and pain points through various journeys.